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About Us

For Freedom and Joy

Based in New York, FROY is an online design store offering modern furniture and home decor. We scour the world for inspiring products of highest quality and timeless appeal. Our vision is to bring these pioneering designs to customers - we enable everyone to tap their creativity and express their personal style at home.

From nautical to mid-century modern, bohemian to industrial, and everything in between, join FROY today to discover a new world of modern furniture and home decor. Our rigorously curated catalog offers only products that satisfy our aesthetic palate and quality standards. The tailored selection ensures that no matter your combination of furniture, rugs, lighting, or accents, your home will have an eclectic, modern look.

Home is where you create shared memories with loved ones, your sanctuary for peace and comfort, a special place featuring all the personal touches and familiarities. Our namesake values are freedom and joy - and we wish to spread them to every home in America. Let us help you create a home that tells your story.